Masada co-founded SanDiego350 and serves on SD350's Steering Committee and Public Policy Team.  She has over 20 years of experience in activism and campaign management. She also served as co-chair of Sierra Club San Diego's Climate Change Committee in 2011-2014, and was Sierra Club Volunteer of the Year in 2012.

Cristiano Giovando is a cofounder of Terrapan Labs in San Diego, and prior to that a research Scientist at the Institute for Environment and Sustainability of the EC Joint Research Centre.  Education: Geographic Information System degree at the Politecnico di Torino, Italy. Professional experience: (2007) GIS specialist at Helix Environmental Planning, San Diego; (2004-2006) Masters Degree Geography, SDSU, San Diego; (2004) Web mapping developer at the Department of Geomatic Engineering, University College of London; (2003) GIS specialist at GIS International Group, Genova.

Jim's career in environmental education and sustainability has spanned more than 30 years. Before joining the staff of WalkSanDiego he served as Vice President of Programs at the San Diego Natural History Museum where he was responsible for developing education programs and exhibitions that focused on the plants, animals and habitats of Southern California and the Baja peninsula.  Jim sits on the Board of Directors of California Walks, a state-wide pedestrian advocacy organization.

Jerry Sanders began his lifelong career in public service when he joined  the San Diego Police Department at the age of 22. In 1999, Sanders retired as Police Chief and became CEO of the United Way of San Diego. In 2005 he was elected as Mayor to San Diego. Under his control the city financial staff completed six years' worth of back logged audits, allowing the city to return to the public bond markets.This helped to fund the mayor's commitment to repair San Diego's long neglected water, sewer and transportation infrastructure.